{"id":1132,"date":"2009-10-28T09:25:09","date_gmt":"2009-10-28T08:25:09","guid":{"rendered":"http:\/\/www.tsirigosorbit.com\/blog\/?p=1132"},"modified":"2009-10-28T01:13:24","modified_gmt":"2009-10-28T00:13:24","slug":"dont-rev-the-search-engines-yet","status":"publish","type":"post","link":"http:\/\/www.tsirigosorbit.com\/blog\/?p=1132","title":{"rendered":"Don&#8217;t Rev the Search Engines Yet"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-1135\" title=\"Blog - Race Car\" src=\"http:\/\/www.tsirigosorbit.com\/blog\/wp-content\/uploads\/2009\/10\/Blog-Race-Car-150x128.jpg\" alt=\"Blog - Race Car\" width=\"150\" height=\"128\" \/>As more and more customers use the Internet to research purchases, you might  assume that any online marketing strategy requires a significant level of search  engine optimization (SEO). But if your target market is local, argues Kenton  Newby in an article at <span style=\"font-style: italic;\">MarketingProfs,<\/span> that assumption may not necessarily apply.<\/p>\n<p>&#8220;[A]lthough SEO has proven to be a profitable marketing channel for many  businesses,&#8221; he says, &#8220;you should ask yourself a few questions before investing  in a full-blown SEO campaign.&#8221;<\/p>\n<p>Newby suggests several questions, including these:<\/p>\n<ul>\n<li><span style=\"font-weight: bold;\">Are there enough people in your local area  looking online for what you offer?<\/span> He points to resources such as the  Google AdWords Keyword Tool to determine how many people search for particular  keywords each month.<\/li>\n<li><span style=\"font-weight: bold;\">Does your page do a good job of converting  visitors to sales?<\/span> &#8220;No matter how much traffic you get or what your  website rankings are,&#8221; he says, &#8220;you can&#8217;t cover the bills unless people are  actually buying. So you need to know how well your site converts your visitors  into taking action.&#8221;<\/li>\n<li><span style=\"font-weight: bold;\">What is the lifetime value of your  customer?<\/span> Knowing how much the typical customer will spend over the  course of the relationship helps to determine whether a major SEO campaign makes  sense for your company.<\/li>\n<\/ul>\n<p><span style=\"font-weight: bold; font-style: italic;\">The Po!nt:<\/span> As  effective as SEO can be for many businesses, it might not deliver the ROI you  need to justify its expense.<\/p>\n<p><span style=\"font-style: italic;\">Source:<\/span> <a href=\"http:\/\/www.marketingprofs.com\/short-articles\/1435\/dont-rev-the-search-engines-yet \">MarketingProfs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As more and more customers use the Internet to research purchases, you might assume that any online marketing strategy requires a significant level of search engine optimization (SEO). But if your target market is local, argues Kenton Newby in an article at MarketingProfs, that assumption may not necessarily apply. &#8220;[A]lthough SEO has proven to be [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[23,87,193,117,192],"_links":{"self":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1132"}],"collection":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1132"}],"version-history":[{"count":6,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1132\/revisions"}],"predecessor-version":[{"id":1139,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1132\/revisions\/1139"}],"wp:attachment":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}