{"id":1467,"date":"2010-01-26T09:45:41","date_gmt":"2010-01-26T08:45:41","guid":{"rendered":"http:\/\/www.tsirigosorbit.com\/blog\/?p=1467"},"modified":"2010-02-11T04:24:40","modified_gmt":"2010-02-11T03:24:40","slug":"the-new-math-for-creative-marketing","status":"publish","type":"post","link":"http:\/\/www.tsirigosorbit.com\/blog\/?p=1467","title":{"rendered":"The &#8216;New Math&#8217; for Creative Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-1513\" title=\"Abstract clockwork\" src=\"http:\/\/www.tsirigosorbit.com\/blog\/wp-content\/uploads\/2010\/01\/Blog-Accountability-150x150.jpg\" alt=\"Abstract clockwork\" width=\"150\" height=\"150\" srcset=\"http:\/\/www.tsirigosorbit.com\/blog\/wp-content\/uploads\/2010\/01\/Blog-Accountability-150x150.jpg 150w, http:\/\/www.tsirigosorbit.com\/blog\/wp-content\/uploads\/2010\/01\/Blog-Accountability-300x299.jpg 300w, http:\/\/www.tsirigosorbit.com\/blog\/wp-content\/uploads\/2010\/01\/Blog-Accountability.jpg 347w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>In the January edition of <a title=\"blocked::http:\/\/www.btobonline.com\/\" href=\"http:\/\/www.btobonline.com\/\" target=\"_blank\"><strong>BtoB<\/strong><\/a> &#8220;Optimism, Accountability &amp; Social Media&#8221; reign as the top\u00c2\u00a0 trends for 2010.\u00c2\u00a0 Some of the ideas outlined in the article weren&#8217;t suprising.\u00c2\u00a0 There were some\u00c2\u00a0gems, though, that connect the marketing dots with this economic downturn.\u00c2\u00a0 Here are a few that caught my attention:<\/p>\n<p><em>Using Social Media to galvanize the company around the customer.<\/em> First billed as a &#8220;marketing plaything&#8217; Social Media is now the connective tissue to all of the departments that have a relationship with your customer.\u00c2\u00a0 e.g. Product development, sales, billing, customer service, etc.\u00c2\u00a0 How is your company integrating all of these functions using social media tools?<!--more--><\/p>\n<p><em>&#8220;More clients now demand the <span style=\"text-decoration: underline;\">math<\/span> behind the creativity.&#8221;<\/em> True it is! Doing more with less is the business battlecry.\u00c2\u00a0 Mark Wilson, VP-corporate marketing at Sybase was quoted in the\u00c2\u00a0article as saying, :All\u00c2\u00a0cost models for marketing have changed in this recession, and I really think they won&#8217;t go back to where they were&#8230;.as a result of a lot more focus on what things cost, as well as all of these new technologies around Web 2.0 and social media &#8212; they have all brought the cost models down in terms of how you go out and engage an audience&#8230;.It will never go back in terms of how expensive it used to be.&#8221;<\/p>\n<p>The emerging trend of Experiential Marketing.\u00c2\u00a0 Sales is still built on relationship and these are still best created in person.\u00c2\u00a0\u00c2\u00a0One creative solution on the horizon is the idea of building a brand with prospects and customers through satellite <em>presentation environments<\/em>.\u00c2\u00a0One example is Motorola Inc. who created a high-tech visitor center.<\/p>\n<p>Capturing clients in a cost-effective way is the core of business.\u00c2\u00a0 Sadly it took an economic downturn to get back to the marketing basics!\u00c2\u00a0 What have you done to be a marketing\u00c2\u00a0trend-setter?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the January edition of BtoB &#8220;Optimism, Accountability &amp; Social Media&#8221; reign as the top\u00c2\u00a0 trends for 2010.\u00c2\u00a0 Some of the ideas outlined in the article weren&#8217;t suprising.\u00c2\u00a0 There were some\u00c2\u00a0gems, though, that connect the marketing dots with this economic downturn.\u00c2\u00a0 Here are a few that caught my attention: Using Social Media to galvanize the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[23,261,61,263,85,164,262],"_links":{"self":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1467"}],"collection":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1467"}],"version-history":[{"count":17,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1467\/revisions"}],"predecessor-version":[{"id":1580,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1467\/revisions\/1580"}],"wp:attachment":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1467"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}