{"id":285,"date":"2009-05-05T09:30:27","date_gmt":"2009-05-05T07:30:27","guid":{"rendered":"http:\/\/tsiblog.potlikker.com\/blog\/?p=285"},"modified":"2009-10-22T03:39:20","modified_gmt":"2009-10-22T01:39:20","slug":"business-lessons-from-the-swine-flu","status":"publish","type":"post","link":"http:\/\/www.tsirigosorbit.com\/blog\/?p=285","title":{"rendered":"Business Lessons from the Swine Flu"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"150\" height=\"102\" class=\"alignleft size-thumbnail wp-image-310\" title=\"pig\" src=\"http:\/\/tsirigosorbit.com\/blog\/wp-content\/uploads\/2009\/05\/pig1-150x102.jpg\" alt=\"pig\" \/>The onset of swine flu has shrunk the global landscape at a frightening pace.  Yet stepping out of the health scare shadow entrepreneurs have a chance to learn from this experience.<\/p>\n<p>Here are two business 101&#8217;s:<\/p>\n<p>1) Communication is central.    According to the World Health Organization, \u00e2\u20ac\u0153Epidemics and pandemics can place sudden and intense demands on health systems.  They expose existing weaknesses in these systems &#8230;\u00e2\u20ac\u009d  Just go to the <a href=\"http:\/\/www.who.int\/csr\/en\">WHO website<\/a> to understand their communication strategy as one way of buttressing weak health systems.    Their Media Centre is filled with daily briefings, white papers, podcasts, press releases and relevant content.<\/p>\n<p>LESSON:  Use all types of communication techniques with your customers that feature relevant content.  Regularly update your website and blog that will create a revolving door for your customer&#8217;s return.  Issue timely press releases and by all means pick up that phone for real-time conversations.<\/p>\n<p>2) Strategy still reigns.  WHO has joined forces with local governments, the CDC and public health agencies worldwide to create an active  network of response and information exchange.<\/p>\n<p>LESSON: Business strategies bear fruit when they are actually used instead of sitting on a shelf. Dust off those business plans and hone in on your services.<\/p>\n<p>What lessons have you taken away from the Swine Flu epidemic?  How are you going to put them into action?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The onset of swine flu has shrunk the global landscape at a frightening pace. Yet stepping out of the health scare shadow entrepreneurs have a chance to learn from this experience. Here are two business 101&#8217;s: 1) Communication is central. According to the World Health Organization, \u00e2\u20ac\u0153Epidemics and pandemics can place sudden and intense demands [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[23,31,37,46,57,85,87,91,92,129,140,144,165,182,183],"_links":{"self":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/285"}],"collection":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=285"}],"version-history":[{"count":1,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":1092,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/285\/revisions\/1092"}],"wp:attachment":[{"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tsirigosorbit.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}