The phenomenal growth of women-owned businesses has made headlines for three decades—women consistently have been launching new enterprises at twice the rate of men, and their growth rates of employment and revenue have outpaced the economy.
So, it is dismaying to see that, despite all this progress, on average, women-owned business [...]
Author Archives: Melissa
Why Are Women-Owned Firms Smaller Than Men-Owned Ones?
7 Tips for Millennial Leaders
Congratulations! At a younger age than most, you’ve taken the leap into entrepreneurship and started your own business. I started my first company (an advertising agency) when I was 25 years old and have been on my entrepreneurial path for [...]
Do Your Prospects Understand You?
Last week I met a brilliant and driven solopreneur at a networking event. When I asked her to tell me about her business I could feel my eyes glazing over and my mind wandering to the buffet table without my body in tow. Now, I’m a great listener and I have a strong passion for [...]
Study: Women Rock As Small Business Owners
Women are proving themselves to be a powerful small-business force to be reckoned with.
Not only are women-owned firms contributing $3 million annually to the U.S. economy and accounting for 16% of all jobs, but new research shows women entrepreneurs will create 5 to 5.5 million new jobs across the U.S. by 2018 – more than [...]
The ‘New Math’ for Creative Marketing
In the January edition of BtoB “Optimism, Accountability & Social Media” reign as the top trends for 2010. Some of the ideas outlined in the article weren’t suprising. There were some gems, though, that connect the marketing dots with this economic downturn. Here are a few that caught my attention:
Using Social Media to galvanize the company [...]
Three Best Ways to Win a New Client
Many small businesses ring in the new year by taking a fresh approach to winning new clients. Whether you plan to reinvent your company or just attract an untapped demographic, there are a few ways to achieve your goals.
First, you must identify your ideal customer. “Do you know your target?” says Tom Patty, a volunteer [...]
On Women and Working
When Eileen Naughton was president of the Time Inc. magazine group, she got the news one afternoon that her young son had a genetic disorder that would prevent him from leading a normal life. Ms. Naughton, who was pregnant, also received a warning that her unborn daughter might be at risk. Before the news came [...]
Addio Economia del "Macho"
Addio economia del “macho” la Borsa e’ in mano alle donne
Intervista – Mirella Una Mental Trainer
In the introduction to her book, Daydreaming About Tea, Mirella M. P. Grillo writes, “A Chinese wise man says: ‘we drink tea to forget the noise of the world.’ In fact, there is no other drink, in nature, holding so many different properties. Tea sharpens and calms, cold or hot it is equally nice, available [...]
Intervista – Patrizia di Corpus
This 2nd installment of Women @ Work features Patrizia Cecchini the owner of Corpus. This is an energetic wellness and fitness center located in Perugia offering all different types of workouts including yoga. After a great workout, Corpus also offers lunch and a variety of healthy beverages.
DA QUANTI ANNI GESTISCI CORPUS?
>My husband and I started [...]
