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Cavuto’s Tips on Interviewing

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Wishing All A Wonderful 2014!

ny2014

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Which Industries Will See the Biggest Job Growth in 2013?

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How To Be Memorable in Business

The formula to success? Being memorable. Throughout our lives we constantly encounter people from many walks of life. Often though, we only remember a select few of those folks. 

Why are some more memorable than others? Why were they more interesting and seemingly more distinguished from the countless others you spoke with that day? The answer is relatively simple: they planted the seeds in your mind that made them take root in your memory. That is some powerful stuff, because if you too can make people remember you – you, by default, will stand out. And it’s the stand outs who garner all the business.

1. Better Is Not Better. Different Is Better. It is hard to be better. Even when you are, no one really cares. If you are a little faster (your deliver proposals 30 minutes earlier), a little more polished (you wear the modern skinny tie, when your competition still wears last years wide tie), a little more professional (you send a thank you note after visiting a prospects office) – you’re clearly better, but it will go unnoticed.

It’s the extremes that get noticed. If you are going to compete on being better, you need to be way better or way faster or way more professional. That’s not hard, that is way hard. To be way better, takes tremendous effort and expenditures that you may not be ready to take on.

But there is another way. Instead of being way better, trying being different. It is usually significantly easier to do. If your industry is stuffy, be the casual guy. If your industry is casual, be the unwavering professional. The goal is to stand out from the status quo. If you want to be memorable, different beats better, by a long shot. View the rest of this posting »

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NBC Paid $1.2 Billion to Broadcast the London Olympics. Where Does That Money Go?

NBC paid the International Olympic Committee a record $1.18 billion for the U.S. broadcast rights to the 2012 London Games and $4.38 billion for the four Olympics from 2014-2020. What does the IOC do with all that cash?

According to the IOC’s Olympic Marketing Fact File:

The IOC distributes over 90% of Olympic marketing revenue to organizations throughout the Olympic Movement, in order to support the staging of the Olympic Games and to promote the worldwide development of sport. The IOC retains under 10% of Olympic marketing revenue for the operational and administrative costs of governing the Olympic Movement.

Broadcast rights—particularly U.S. broadcast rights—are the main source of the IOC’s Olympic marketing revenues, which also include money from top-tier sponsorships, ticketing and licensing. From 2005-2008, broadcast rights provided the IOC with $2.57 billion—nearly half of its total revenues—and roughly 60% of that total came from NBC. In large part thanks to the escalating cost of broadcast rights, IOC President Jacques Rogge announced last week that the IOC’s reserves have grown from $105M to $558M since 2001. View the rest of this posting »

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How To Get Traffic On Facebook

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When It’s the Time for Plan B

Two months after launching Brand Thunder, Patrick Murphy sensed that sales were sluggish because he was charging too high a fee for his sole product, a Blog - Plan Bcustomized Web browser.

So he temporarily slashed the price by more than 75% and gave the product new, income-generating features, including ads and a search tool, by forming partnerships with other businesses.

The original fee “was a leap for something that wasn’t proven,” says Mr. Murphy, who started the Dublin, Ohio, company in 2007 in anticipation of a pink slip from a large Internet company. “We had to be nimble enough to make that change or this business would not be here today. It was live or die.”

Start-ups don’t always evolve according to plan. Some end up targeting the wrong market, while others get sidelined by unforeseen competitors. To avoid failure, experts say it’s critical for owners to quickly identify what’s obstructing them and come up with a solution that sticks. View the rest of this posting »

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Happy New Year! Buon Anno!

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Le 20 cose e idee più obsolete del decennio

VHSCome cambia velocemente il mondo in questa società effimera, nella quale tutto sembra bruciare istantaneamente per essere rimpiazzato da qualcosa di migliore, di più bello, di più rapido ed efficiente. Il giorno della vigilia di Natale la celebre testata fondata da Arianna Huffington propone una sorta di necrologio per ogni prodotto, invenzione o idea che nell’ultima decade è passato a miglior vita, ricordandone anche brevemente la data alla quale si può ricondurre la dipartita ufficiale. Nella lista troviamo non solo oggetti ormai relegati al passato, ma anche concetti che, travolti da cambiamenti epocali, stanno sparendo persino dall’immaginario delle persone.

AI PRIMI POSTI – Il primo funerale va celebrato per il Vhs e le sue videocassette, capaci ormai di far quasi sorridere al cospetto del ben più autorevole Dvd. Il Washington Post scriveva della sua morte già nel 2005: «Il Vhs è morto, a soli 29 anni di vita». A seguire troviamo nella classifica delle cose obsolete le agenzie di viaggio, ormai spazzate via dai siti e dalle applicazioni per viaggiatori digitali, capaci di offrire soluzioni ben più capillari e originali. Al terzo posto Huffington Post cita il tramonto della separazione tra vita lavorativa e privata, definitivamente annientata dopo anni di assottigliamento di un confine sempre più labile, complici il multitasking e le connessioni senza fili. Ma nella lista nera si possono trovare, come ricordato, anche concetti astratti: ne è un esempio l’oblio che, in una rete con una memoria da elefante che conserva una copia digitale di ogni pensiero e di ogni azione dei suoi utenti, semplicemente non ha più ragione di esistere. La fine del diritto di dimenticare viene sancita dall’autorevole New York Times nel luglio di questo anno con un articolo dal titolo The Web Means the End of Forgetting (Il web significa la fine dell’oblio). Gli ultimi dieci anni hanno significato anche la lenta agonia delle librerie e dei loro frequentatori, i topi da biblioteca. L’anno che verrà sarà l’anno della fine delle librerie brick and mortar (calce e mattoni) secondo le previsioni dell’editore Mike Shatzkin che nel suo blog profetizza il fallimento di molti colossi del settore, oscurati da Amazon e simili e dall’ebook. Anche l’orologio da polso è destinato a sparire, sorpassato da cellulari, laptop e gadget tutto fare che offrono un servizio molto più completo della semplice indicazione dell’orario. Uno studio del Beloit College sulle abitudini studentesche della generazione imminente concludeva pochi mesi fa: la generazione a venire non saprà più scrivere in corsivo e non conoscerà l’orologio, inteso come oggetto utile. Sopraviveranno gli orologi particolari, di lusso, capaci di regalare un valore aggiunto rispetto alla semplice indicazione pratica dell’ora.

GLI ALTRI DEFUNTI – Ma nell’ultimo decennio si sono dissolte, impercettibilmente e lentamente, tante altre cose. Nella lista c’è un posto per le linee erotiche, decisamente demodé, le cartine geografiche (impallidite rispetto alle mappa online e al Gps), la chiamata telefonica, gli annunci sui giornali, le connessioni dial-up, l’enciclopedia, il Cd, la linea fissa, le pellicole, le pagine gialle, i cataloghi, il fax. Infine, grazie al wireless sono diventati obsoleti i fili. «Nonostante per ora i fili siano ancora con noi», scrive l’Huffngton Post, «si stanno avviando a diventare una cosa del passato».

Fonte: CorriereDellaSera.it

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Arrivederci, Italia: Why Young Italians Are Leaving

IMG_1290It’s not the type of advice you would usually expect from the head of an elite university. In an open letter to his son published last November, Pier Luigi Celli, director general of Rome’s LUISS University, wrote, “This country, your country, is no longer a place where it’s possible to stay with pride … That’s why, with my heart suffering more than ever, my advice is that you, having finished your studies, take the road abroad. Choose to go where they still value loyalty, respect and the recognition of merit and results.”

The letter, published in Italy’s La Repubblica newspaper, sparked a session of national hand-wringing. Celli, many agreed, had articulated a growing sense in his son’s generation that the best hopes for success lie abroad. Commentators point to an accelerating flight of young Italians and worry that the country is losing its most valuable resource. And with reforms made all but impossible by Italy’s deep-rooted interests and topsy-turvy politics — a schism in the ruling coalition seemed this summer to threaten Silvio Berlusconi’s government once again — many are starting to wonder if the trend can be reversed. “We have a flow outward and almost no flow inward,” says Sergio Nava, host of the radio show Young Talent and author of the book and blog The Flight of Talent, which covers the exodus. 

The motives of those leaving haven’t changed much since the last wave of economic migrants struck out to make their fortunes a century ago. But this time, instead of peasant farmers and manual laborers packing themselves onto steamships bound for New York City, Italy is losing its best and brightest to a decade of economic stagnation, a frozen labor market and an entrenched system of patronage and nepotism. For many of the country’s most talented and educated, the land of opportunity is anywhere but home.

Take Luca Vigliero, a 31-year-old architect. After graduating from the University of Genoa in 2006 and failing to find satisfying work at home, he moved abroad, working first for a year at Rem Koolhaas’ Office for Metropolitan Architecture in Rotterdam and then accepting a job in Dubai in 2007. In Italy, his résumé had drawn no interest. At Dubai’s X Architects, he was quickly promoted. He now supervises a team of seven people. “I’m working on projects for museums, villas, cultural centers, master plans,” he says. “I have a career.” Escape from Italy has also allowed Vigliero to fast-track his life plans. He and his wife had a son in September; had they remained in Italy, he says they would not have been able to afford children this soon. “All my friends in Italy are not married, they have really basic work, they live with their [parents],” he says. “Here, there’s a future. Every year, something happens: new plans, new projects. In Italy, there’s no wind. Everything is stopped.” View the rest of this posting »

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