This year I thought I would experiment with a Top Ten list at the beginning of each month, profiling the ten posts from the previous month that generated the most traffic to Blogging Innovation. So, without further ado, here are May’s ten most popular innovation or marketing posts: 1. 20 Strategies for Solo Social Media […]
Author Archives: Bob
America’s Entrepreneurial Spirit is Alive and Kicking
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‘The Cat Hid My Car Keys’ – Excuses Workers Make
Last year, an account executive dozed off during a training session at Strategis LLC, a small marketing-communications company in Stoughton, Mass. Co-owner George Irish says the employee explained the bizarre incident by claiming to suffer from narcolepsy. “What he had was a case of partying too hard the night before,” says Mr. Irish, noting that […]
Blush, Babble, Cringe: The Shy Social Butterfly?
Most people who know me believe I’m really outgoing. I’ve held hands with strangers who were nervous on planes, made a friend while shopping for ties at Saks and once called a wrong number and chatted away—for 10 minutes. Cocktail parties? Interviewing someone important for work? Speaking in public? Not (typically) a problem for me. […]
Be Remarkable via Pricing Strategy
Being the first, the best, or the only one doing something (and in a way meaningful and relevant to your customers) is a strategy your company can use to stand out from your competition. Something that is relevant to all your customers is how they compensate you for your products or services. Adding a spin […]
Willing to be great
I recently attended a conference with about 150 other client-side and agency marketers at which we had the pleasure of hearing from Scott Bedbury, who played a key role in the rise of both Nike and Starbucks, and Jeff Hayzlett, who is playing a key role in the resurrection of Kodak. Despite having completely different […]
How Not to Market Your Startup
Marketing your web-based business is never an easy thing to do. You’re bound to make a lot of mistakes and waste money on things that just don’t work. Over the past 8 years, I have worked with dozens of startups. Many of these startups got acquired, but most of them failed. And one trend that […]
26 Reasons Why most Brainstorming sessions fail
and what you can do about it…. Whenever I ask our clients to tell me about the quality of brainstorming sessions in their company, they usually roll their eyes and grumble. Bottom line, most brainstorming sessions don’t work. Not because brainstorming, as a process, doesn’t work – but because it’s usually done poorly. What follows […]
Company Looks to Rub You the Right Way
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