Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog. blog to discuss her case of “Social Media Rejection Syndrome.” It all began when someone not only rejected her LinkedIn invitation but also sent a note explaining why: “I only make connections with people I’ve met personally or have worked with, […]
Author Archives: Bob
Peripheral Vision
If we were to ask you to describe your competition, you’d probably talk about companies that do exactly what you do. The owner of an Indian restaurant will discuss other Indian restaurants, for instance, while a florist will focus on rival flower shops. That approach is completely understandable—they are, after all, direct competitors. But if […]
What I'm trying to say is…
“If you think your website content isn’t working for you,” says Rick Sloboda of Webcopyplus, “you’re probably right. And the realization that you need something better is a step in the right direction. But what’s the next step?” He recommends a brainstorming process that wipes the slate clean with two fundamental questions: What content will […]
Business Plans: Why You Need One and Why They May Not Deliver
“A strong business plan is essentially the cornerstone of your business and yet many entrepreneurs drag their feet when it comes to writing one – possibly because it involves a good deal of work and may bring back childhood memories of writing a tedious book report on summer vacation,†according to Coleen DeBaise from her […]
Revamping Monday Meetings
At one time or another we have all had to sit through Monday morning meetings. Entrepreneur Jessica Rovello tells us how she came up with an innovative way to solve a routine problem in her business in a recent story from the WSJ’s “Fast Fixes” feature for Small Business. “Rovello decided that she needed to […]
Mr. Ubiquitous
Here’s an interesting story about “how a novelty importer with a magic touch aims to get his next product into every closet in America.”  Check it out.
Lessons in the Art of the Meal
“The business meal can be the most perilous item on the menu for executives trying to sign a new client or land a new job. If you spoon your soup in the incorrect direction or use the wrong piece of silverware, those you are trying to impress may stick a fork in your plans”, writes […]
Fighting Economic Slump with Pro Bono Work
“Just as many laid-off workers are volunteering more to fill up their free time and enhance their resumes, small-business owners and their employees are doing more pro bono services or volunteer work as marketing and customer-relations strategy”, according to a recent Wall Street Journal article. “For a small business that has lost clients or seen […]
Elder Entrepreneurs
“Media buzz usually spotlights 20-something Ivy League grads who start the hottest new tech companies and social networks. But the average tech-company founder is 39 and entrepreneurs over 50 surpass the younger generation two-to-one.” Check out this recent story from Marketplace.
Carbon Accounting
A whole new line of work…”Many big corporations are already tracking their yearly greenhouse gas emissions, and more are expected to follow once Congress approves a climate change bill. Those who specialize in emissions accounting are likely to see a spike in business”, according to Market Place.
