Give a speech. Win a client.
As simple—or even scary—as that formula sounds, a host of entrepreneurs have found that conquering public speaking can be the route to more contacts and customers. Impressing people with your expertise at a conference, in a classroom or over the radio can sometimes win more business than making sales calls or manning a booth at a trade show. Not to mention that the most successful speakers can take home thousands of dollars in fees for an appearance.
Of course, it’s not always easy to get started. Many entrepreneurs—like many people in general—suffer from stage fright, or simply don’t think they have anything to say to an audience. In many cases, they have to get up to speed with the help of speakers’ groups such as Dale Carnegie & Associates Inc. or Toastmasters International, or even coaches and therapists. But those who have done it often say it’s worth the effort, for both their business and their self-esteem.
Here are some of the crucial lessons these entrepreneurs have learned about finding their voice—and using it to land clients.
Get Out There.
For all the training they go through, entrepreneurs say it was vital to practice delivering their message in public. “You don’t get better by reading and studying the craft,” says Scott Miller of Cincinnati. “The only way to improve is to put yourself out there.”
Mr. Miller, founder of B2Bee LLC, a developer of invoicing and bookkeeping software for very small businesses, says giving speeches didn’t come easily. “When I graduated from college, I was a terrible public speaker and deathly afraid of the experience,” he says.
He started off his speaking career with a Dale Carnegie course on professional selling, and then bolstered his training with lots of practice before technology groups. He also taught college classes, which kept him nimble by forcing him to answer tough questions on the fly.
“College students force you to be prepared and bring your A game,” he says.
That practice didn’t just help his speaking, he says. “Being prepared for a 45-minute talk followed by 30 minutes of Q&A helps develop the skills of preparedness and organization that all entrepreneurs need to succeed,” says Mr. Miller. View the rest of this posting
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