This year I thought I would experiment with a Top Ten list at the beginning of each month, profiling the ten posts from the previous month that generated the most traffic to Blogging Innovation. So, without further ado, here are May’s ten most popular innovation or marketing posts: 1. 20 Strategies for Solo Social Media […]
Tag Archives: Blogging Innovation
Willing to be great
I recently attended a conference with about 150 other client-side and agency marketers at which we had the pleasure of hearing from Scott Bedbury, who played a key role in the rise of both Nike and Starbucks, and Jeff Hayzlett, who is playing a key role in the resurrection of Kodak. Despite having completely different […]
26 Reasons Why most Brainstorming sessions fail
and what you can do about it…. Whenever I ask our clients to tell me about the quality of brainstorming sessions in their company, they usually roll their eyes and grumble. Bottom line, most brainstorming sessions don’t work. Not because brainstorming, as a process, doesn’t work – but because it’s usually done poorly. What follows […]
Innovation a Top 3 Priority-What about metrics?
According to yearly McKinsey surveys, innovation is one of the Top 3 priorities for around two-thirds of companies. It is a critical enabler of differentiation and growth. To create a sense of urgency, align individual performance contracts, and convincingly communicate with investors about innovation, companies need to assess the effectiveness of and return on their […]
February’s Top 10 Innovation and Marketing Articles
This year I thought I would experiment with a Top Ten list at the beginning of each month, profiling the ten posts from the previous month that generated the most traffic to Blogging Innovation. So, without further ado, here are February’s ten most popular innovation or marketing posts: Two Biggest Mistakes in Social Media – […]
5 Ways to Prepare for a Social Media Disaster
I watched the @ThatKevinSmith and @SouthwestAir brouhaha erupt live on Twitter but didn’t write about it last week. Bunches of tweeters and bloggers hashing out who was right and wrong based on second, third, or five hundredth-hand information simply wasn’t interesting enough to warrant adding to the noise. Getting ready for a social media presentation […]
56 Reasons Why Innovation Initiatives Fail
Innovation is in these days. The word is on the lips of just about every CEO, CFO, CIO, and anyone else with a three-letter acronym after their name. As a result, many companies are launching all kinds of “innovation initiatives” – hoping to stir the soup. This is understandable. But it is also, far too […]
