I recently attended a conference with about 150 other client-side and agency marketers at which we had the pleasure of hearing from Scott Bedbury, who played a key role in the rise of both Nike and Starbucks, and Jeff Hayzlett, who is playing a key role in the resurrection of Kodak. Despite having completely different […]
Tag Archives: Businessweek.com
Fee-Fi-Fo-Fum
Thanksgiving is normally quite a busy time for travelers. I don’t know about you but things like baggage fees and energy surcharges on restaurant bills really seem to annoy me. Often times I wonder why these folks don’t just adjust their prices in order to avoid further “duck nibbling” customers. The following blog further amplifies […]
The Internet and You
The other night I went to the Festival of International Journalism here in Perugia and in particular to see the presentation, “The Internet is Participation”…Twitter, Facebook and the like: which instruments are used to create a dialog with readers? The panel consisted of two Italian experts and one American, John Byrne, Director of Businessweek.com, which […]
Internet ed Te
L’altra sera sono andato al Festival Internazionale del Giornalismo qui a Perugia e in particolare ho partecipato alla presentazione intitolata: “Internet e’ Partecipazione”…Twitter, Facebook & C: quali strumenti usare per favorire il dialogo con il lettore? Gli esperti che parlavano erano due italiani e un americano John Byrne, Direttore di businessweek.com, l’edizione on line di […]