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Tag Archives: Social Media

What is WOM and how does it relate to Social Media?

What is Word of Mouth (WOM)? WOM has become the term for information (good/bad) about you, your product/service, company, or brand that is passed from a person to a person (in various means) with the result of an action being taken. It is the opposite of mass advertising. It is generally understood that is is […]

The ‘New Math’ for Creative Marketing

In the January edition of BtoB “Optimism, Accountability & Social Media” reign as the top  trends for 2010.  Some of the ideas outlined in the article weren’t suprising.  There were some gems, though, that connect the marketing dots with this economic downturn.  Here are a few that caught my attention: Using Social Media to galvanize the […]

Best from the Web

“You’ve got to do it, especially these days.   So you might as well make it fun (kind of).  Read on to find out how…” Networking for People Who Hate to Network Here are two interesting articles on leadership and social media: Advise and Shine Heard on the Tweet

No Escapin’ This

Ask 100 people for their opinion of social-media tools like Twitter and you’ll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, here is one simple fact: Even if you’re a naysayer who considers these tools inane and a waste of time, a large number of your […]

Linked Out

Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog. blog to discuss her case of “Social Media Rejection Syndrome.” It all began when someone not only rejected her LinkedIn invitation but also sent a note explaining why: “I only make connections with people I’ve met personally or have worked with, […]