“Just as many laid-off workers are volunteering more to fill up their free time and enhance their resumes, small-business owners and their employees are doing more pro bono services or volunteer work as marketing and customer-relations strategy”, according to a recent Wall Street Journal article.  “For a small business that has lost clients or seen revenue-generating projects dry up, performing free work is a way to keep employees engaged while cultivating new relationships.”

The notion of pro-bono work is certainly not a new one.  Many view such efforts as a charitable contribution, a way to give back to the community or perhaps a form of guerilla marketing that may yield some unexpected revenue.  Neither are unreasonable ideas.  Where does pro-bono work fit into your marketing plan?